Consumer Behavior
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BeschrijvingCONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropol… Meer
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Consumer Behavior
CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Eigenschappen Consumer Behavior (9780618264827)
| ISBN: | 9780618264827 |
|---|---|
| Bindwijze: | Paperback |
| Conditie: | Redelijk |
| Taal: | Engels |
| Auteur(s): | Rik G.M. Pieters, Wayne Hoyer |
| Uitgever: | Houghton Mifflin |
| Jaar van uitgifte: | 1980 |
| Pagina's: | 697 |
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