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Consumer Behavior Int 6th Ed

6th Edition
Auteur Wayne Hoyer
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Consumer Behavior Int 6th Ed
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Consumer Behavior Int 6th Ed
Consumer Behavior Int 6th Ed
Echt gebruikt
8,60
542801663
ISBN
9781133274490
Bindwijze
Paperback
Taal
Engels
Auteur
Wayne Hoyer
Uitgeverij
Cengage Learning, Inc
Jaar van uitgifte
2012
Aantal pagina's
560

Waar gaat het over?

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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