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Breakthrough Marketing Plans

How to Stop Wasting Time and Start Driving Growth
Auteur Tim Calkins
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Breakthrough Marketing Plans
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  • Gratis verzending vanaf 4 boeken of 40 euro
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15,60

Hoe tweedehands wil je het hebben?
Breakthrough Marketing Plans
Breakthrough Marketing Plans
Echt gebruikt
15,60
740601547
ISBN
9780230340336
Bindwijze
Paperback
Taal
Engels
Auteur
Tim Calkins
Uitgeverij
Palgrave Macmillan
Jaar van uitgifte
2012
Aantal pagina's
248

Waar gaat het over?

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
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