Branding
In five and a half steps
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, vandaag verzonden.
Niet op voorraad... Seintje?
Vul je e-mail adres in en wij sturen je een e-mail als het boek weer op voorraad is.
ISBN
9780500518960
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Thames & Hudson
Jaar van uitgifte
2021
Aantal pagina's
320
Waar gaat het over?
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.
In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.
Lees verder
Helaas zijn er geen recensies op dit boek
Meer in Reclame
Mediafeitenboekje nederland 2017
Tweedehands
Beetje gebruikt
14,20
De power van post
Tweedehands
Echt gebruikt
15,15
AI-selling
Tweedehands
Als nieuw
5,45
Wat je verkoopt ben je zelf
25% korting
14,04
10,53
You're a legend and everyone else sucks
Tweedehands
Als nieuw
16,04
Love Marks
Tweedehands
Als nieuw
19,90
Mediafeitenboekje nederland 2017
Tweedehands
Beetje gebruikt
14,20
De power van post
Tweedehands
Echt gebruikt
15,15
AI-selling
Tweedehands
Als nieuw
5,45
Wat je verkoopt ben je zelf
25% korting
14,04
10,53
You're a legend and everyone else sucks
Tweedehands
Als nieuw
16,04
Love Marks
Tweedehands
Als nieuw
19,90