• 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd

Brand New

Brand.new
Maak tweedehands je eerste keus
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd
  • I.v.b met het pinksterweekend kan je verzending iets langer duren dan normaal.
  • Het is van 15 tot en met 31 Mei Stapelweken
  • Krijg 10%, 15% of 25% korting per stapel.
Stapelweken: 2 = 10%, 3-4 = 15%, 5+ = 25%

26,15

Hoe tweedehands wil je het hebben?
Brand New
Brand New
Beetje gebruikt
26,15
10000430167
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ISBN
9781851773244
Bindwijze
Paperback
Taal
Engels
Uitgeverij
V & A Publications
Jaar van uitgifte
2002
Aantal pagina's
240

Waar gaat het over?

Originally published to coincide with a major V&A exhibition, Brand New takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, Brand New sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.
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