Tipping Point

How Little Things Can Make A Big Difference

Auteur Malcolm Gladwell

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ISBN

9780316679077

Bindwijze

Paperback

Taal

Engels

Auteur

Malcolm Gladwell

Uitgeverij

BOKP

Jaar van uitgifte

2001

Aantal pagina's

279

Waar gaat het over?

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

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