The practice of new products and new business
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The authors are convinced that developing new products and gaining more benefits from them are urgent necessities for our Western economy. If Europe still wants to play an important and primary role in the world economy, it will have to focus on its core business. Therefore, product innovation and the corresponding entrepreneurial reflexes should be common knowledge of all researchers, engineers and businessmen, because they constitute the class of people that are responsible for the creation of added value. Innovation comes with uncertainty, risk and the taking of difficult decisions.
In this book, the emphasis lies on practical approach. In the first part, a successful approach on how to handle the product development trajectory is presented. A second part will discuss the valorisation trajectory of new developments. In order to keep
the book readable and practical, the tools and methods used at several locations in the first and second part, are described extensively in a separate third part.
This book is aimed at students in development, economics, social
sciences, technology and everybody else who is interested in
product innovation.
