European business environment
Doing business in the eu
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, vandaag verzonden.
50% korting
13,60 6,80
% Oude prijs Normale prijs: € 16,55 (58.91% bespaard)
ISBN
9789001768911
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Noordhoff
Jaar van uitgifte
2009
Aantal pagina's
414
Waar gaat het over?
European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Focusing specifically on the European dimensions of economics, marketing and law, this book bridges the gap between conventional textbooks covering these disciplines.
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
Lees verder
Helaas zijn er geen recensies op dit boek