Principles of Marketing

Auteur Philip Kotler

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Principles of Marketing

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ISBN

9780273711568

Bindwijze

Paperback

Taal

Engels , Overig

Auteur

Philip Kotler

Uitgeverij

Pearson Education Limited

Jaar van uitgifte

2008

Aantal pagina’s

1056

Waar gaat het over?

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.

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